Guerilla Marketing Ideas for Small Brands & Entrepreneurs

Guerilla Marketing Ideas for Small Brands & Entrepreneurs

Contrary to what the name suggests, guerilla marketing has nothing to do with strife or combat. This form of marketing employs a component of surprise in delivering the message. Guerilla marketing capitalizes on creativity and minimizes the budget. This element makes...

How To Use A Press Release to Promote your Brand

How To Use A Press Release to Promote your Brand

A press release can be an effective way to increase brand awareness and boost engagement. As a way of connecting with your target audience and sharing your company’s achievements, a press release gives you the opportunity to showcase your brand’s values, attributes,...

Why Creating a New Product is Not Enough

Why Creating a New Product is Not Enough

Product Marketing - When Apple announces a new product launch or unveiling event to highlight the latest benefits and design concepts from its arsenal of tech heaven Apple lovers worldwide are eager with anticipation. It undoubtedly took the legendary Steve Jobs and...

How To Secure Sponsors for your Brand

How To Secure Sponsors for your Brand

Sponsorship Proposal Writing Houston - If you want to secure an excellent sponsor for your brand it's worthwhile doing a bit of groundwork first on your sponsorship proposal. It can be a waste of time to contact potential sponsors who do not connect with your target...

Creating an Effective Publicity Campaign

Creating an Effective Publicity Campaign

Crafting an effective publicity campaign that will create brand exposure and garner media attention needs careful consideration. Before planning a publicity campaign, marketing teams should survey a company's product or service to determine how to best highlight the...

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