Style of Business Programs
If you’re serious about getting media exposure for your brand, product or service and willing to dedicate the time to develop and execute this effective hands-on strategy, the Style of Business Guide and Programs, along with my professional assistance will help you garner the media exposure and coverage you seek.
Style of Business Online Publicity Guide
A Do-It-Yourself Program, the Style of Business (SOB) Online Publicity Guide is a valuable tool developed for those interested in creating and overseeing their online publicity campaigns from start to finish. Delivered in workable steps, this campaign method will help you increase the opportunity for awareness and gain online media exposure for your product or service.
In-House Publicity Activation with Consultations
The In-House program is for individuals who are ready to present their project to the media and who are also interested in taking advantage of the one-on-one consultations. This program allows you to have your DIY publicity guide reviewed and critiqued by an industry professional who can help you refine things like your press release, pitch and overall approach to media outlets.
PR/Communications Plan Development
Enlist the help of an industry professional to craft the perfect communications plan for your brand. Upon your completion of the Company & Brand Vision Planning worksheet, we will schedule a time to discuss your project in further detail to layout company or project goals and the development of your communications plan.
Style of Business Online Publicity Guide – $299
Delivered in workable steps, this campaign method will help you increase the opportunity for awareness and gain online media exposure for your product or service.
The SOB Online Publicity Guide also includes helpful resources and how-to’s to help you construct the best campaign possible. The guide will introduce you to important fundamentals related to publicity, as well as the best methods with which to implement them.
The TOOL is great for…
Entrepreneurs – Startups – Authors – Speakers
App Developers – Musicians – Artists – Clothing Labels
Lifestyle Brands – Restaurants – Business Owners
What does the SOB Online Publicity Guide do for my business?
What's in the SOB Online Publicity Guide?
● 2 Worksheets: Publicity Readiness and How to Plan + Manage Your Campaign
● Determining Publicity Campaign Goals
● How to Craft an Amazing Press Release and a sample document
● How to Write a Killer Pitch and a sample document
● How to Research Media Targets and Opportunities
● A thank you letter template for media
● How to Position Your Product/Service for Publicity
● How to Leverage Publicity Once You’ve Gotten It
● BONUS: How to Create a Press Kit
Who does the SOB Online Publicity Guide help? How can this benefit my brand or project?
Why should I consider purchasing the SOB Online Publicity Guide?


In-House Publicity Activation with Consultations – $1,299
In addition to receiving the SOB Online Publicity Guide, this program includes four (4) one-on-one 20-minutes consulting sessions where we will review, discuss and work to hone your campaign.
The PROGRAM is great for:
Entrepreneurs – Startups – Authors – Speakers
App Developers – Musicians – Artists – Clothing Labels
Lifestyle Brands – Restaurants – Business Owners
What does the In-House Publicity Activation program do for my business?
What does the In-House Publicity Activation service include?
● SOB Online Publicity Guide
● Four (4) scheduled, one-on-one 20-minute coaching sessions
● One (1) professional review, critique and refinement of your online publicity campaign (delivered in the 1st consultation)
Who does the In-House Publicity Activation service help?
Why should I consider purchasing the In-House Publicity Activation program?


PR/Communications Plan Development – $3,999
Based on the information gathered during the call, I will draft a workable plan complete with strategy with your main objectives in mind. Weekly one hour consultations will then be scheduled to discuss the Communications Plan and how to execute your plan. In addition to the weekly consultations, this service includes one (1) month of guided support (via email or phone) by me and my team. This is the perfect solution for individuals seeking the guidance of a professional PR coach and consultant.
The PLAN is great for:
Entrepreneurs – Startups – Authors – Speakers
App Developers – Musicians – Artists – Clothing Labels
Lifestyle Brands – Restaurants – Business Owners
What does the PR/Communications Plan Development do for my brand?
What does the PR/Communications Plan Development service include?
● SOB Online Guide
● One (1) worksheet: Company & Brand Vision Planning
● One (1) 30-minute professional review and discussion of company/project scope
● One (1) Customized PR/Communications Plan to include:
○ Defined Project Scope
○ Plan Overview
○ Target Audience
○ Company/Brand Highlights and Story
○ Identifying Brand Messages and Themes
○ Pitching Angles
○ Media Pitch
○ Media Kit
○ Press Release
○ Identifying Potential Media Targets (online & offline)
○ Identifying Potential Events
○ Product promotion ideas
○ Strategy for Executing
● Four (4) one-on-one 30-minute consultations (to discuss + refine Communication Plan)
Who does the PR/Communications Plan Development service help?
Why should I consider purchasing the PR/Communications Plan Development program?


About Keetria

Keetria’s opinions and leadership have been referenced by the likes of Forbes contributor Ryan Westwood in his article Three Ways To Build Brand Loyalty and she’s also been featured on podcasts such as Benchmark Email’s “Heart of Business.”
Placements secured in outlets such as
