Style of Business Publicity Programs:

Your Gateway to Premium Publicity

Seeking Media Coverage? The Style of Business Online Publicity Guide & Programs will help you garner the media exposure and coverage you seek!

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Style of Business Programs

If you’re serious about getting media exposure for your brand, product or service and willing to dedicate the time to develop and execute this effective hands-on strategy, the Style of Business Guide and Programs, along with my professional assistance will help you garner the media exposure and coverage you seek.

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Style of Business Online Publicity Guide

A Do-It-Yourself Program, the Style of Business (SOB) Online Publicity Guide is a valuable tool developed for those interested in creating and overseeing their online publicity campaigns from start to finish. Delivered in workable steps, this campaign method will help you increase the opportunity for awareness and gain online media exposure for your product or service.

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In-House Publicity Activation with Consultations

The In-House program is for individuals who are ready to present their project to the media and who are also interested in taking advantage of the one-on-one consultations. This program allows you to have your DIY publicity guide reviewed and critiqued by an industry professional who can help you refine things like your press release, pitch and overall approach to media outlets.

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PR/Communications Plan Development

Enlist the help of an industry professional to craft the perfect communications plan for your brand. Upon your completion of the Company & Brand Vision Planning worksheet, we will schedule a time to discuss your project in further detail to layout company or project goals and the development of your communications plan.

Style of Business Online Publicity Guide – $299

A Do-It-Yourself Program, the Style of Business Online Publicity Guide is a valuable tool developed for those interested in creating and overseeing their online publicity campaigns from start to finish.

Delivered in workable steps, this campaign method will help you increase the opportunity for awareness and gain online media exposure for your product or service.

The SOB Online Publicity Guide also includes helpful resources and how-to’s to help you construct the best campaign possible. The guide will introduce you to important fundamentals related to publicity, as well as the best methods with which to implement them.

The TOOL is great for…

Entrepreneurs – Startups – Authors – Speakers

App Developers – Musicians – Artists – Clothing Labels

Lifestyle Brands – Restaurants – Business Owners

What does the SOB Online Publicity Guide do for my business?

As the saying goes, if you don’t promote what you have to offer then people have no way of knowing about it! This guide is a resource to show you how to share your products and services with the world through the use of online media outlets.

What's in the SOB Online Publicity Guide?

Here’s what you get:
● 2 Worksheets: Publicity Readiness and How to Plan + Manage Your Campaign
● Determining Publicity Campaign Goals
● How to Craft an Amazing Press Release and a sample document
● How to Write a Killer Pitch and a sample document
● How to Research Media Targets and Opportunities
● A thank you letter template for media
● How to Position Your Product/Service for Publicity
● How to Leverage Publicity Once You’ve Gotten It
● BONUS: How to Create a Press Kit

Who does the SOB Online Publicity Guide help? How can this benefit my brand or project?

The SOB Guide is perfect for those individuals who are interested in learning and implementing publicity strategies to help grow their business. It provides practical and manageable steps to help you create an effective publicity campaign leading to online media exposure in blogs, online magazines, podcasts and more.

Why should I consider purchasing the SOB Online Publicity Guide?

If you have a product or service to promote this guide will be the resource you need for crafting an effective DIY publicity campaign.

This isn’t a one-time-use guide…you can carry it with you for all of your publicity needs!

In-House Publicity Activation with Consultations – $1,299

The In-House program is for individuals who are ready to present their project to the media and who are also interested in taking advantage of the one-on-one consultations. This program allows you to have your DIY publicity guide reviewed and critiqued by an industry professional who can help you refine things like your press release, pitch and overall approach to media outlets.

In addition to receiving the SOB Online Publicity Guide, this program includes four (4) one-on-one 20-minutes consulting sessions where we will review, discuss and work to hone your campaign.

The PROGRAM is great for:

Entrepreneurs – Startups – Authors – Speakers

App Developers – Musicians – Artists – Clothing Labels

Lifestyle Brands – Restaurants – Business Owners

What does the In-House Publicity Activation program do for my business?

The In-House Publicity Activation can help you build an initial foundation for launching campaign initiatives from within your company. This is a great option for those who would like to further develop their promotional ideas and work directly with someone who has industry experience.

What does the In-House Publicity Activation service include?

Here’s what you get:
● SOB Online Publicity Guide
● Four (4) scheduled, one-on-one 20-minute coaching sessions
● One (1) professional review, critique and refinement of your online publicity campaign (delivered in the 1st consultation)

Who does the In-House Publicity Activation service help?

This service is helpful for self-starting entrepreneurs who would like to gain media exposure for their product. This service is also helpful to those who would like to learn some of the basic fundamentals of brand positioning for media outreach.

Why should I consider purchasing the In-House Publicity Activation program?

The In-House Publicity Activation can help you build an initial foundation for launching publicity initiatives from within your company. You can continue to use this process over and over again.

Learn how to craft the best publicity campaign with practical yet beneficial resources!

PR/Communications Plan Development – $3,999

Enlist the help of an industry professional to craft the perfect communications plan for your brand. Upon your completion of the Company & Brand Vision Planning worksheet, we will schedule a time to discuss your project in further detail to layout company or project goals and the development of your communications plan.

Based on the information gathered during the call, I will draft a workable plan complete with strategy with your main objectives in mind. Weekly one hour consultations will then be scheduled to discuss the Communications Plan and how to execute your plan. In addition to the weekly consultations, this service includes one (1) month of guided support (via email or phone) by me and my team. This is the perfect solution for individuals seeking the guidance of a professional PR coach and consultant.

The PLAN is great for:

Entrepreneurs – Startups – Authors – Speakers

App Developers – Musicians – Artists – Clothing Labels

Lifestyle Brands – Restaurants – Business Owners

What does the PR/Communications Plan Development do for my brand?

This program includes a comprehensive review of your current material and the planning and development of a workable communications strategy. The personal consultations will also be beneficial in learning new ways to position your product for coverage opportunities.

What does the PR/Communications Plan Development service include?

Here’s what you get:

● SOB Online Guide
● One (1) worksheet: Company & Brand Vision Planning
● One (1) 30-minute professional review and discussion of company/project scope
● One (1) Customized PR/Communications Plan to include:
○ Defined Project Scope
○ Plan Overview
○ Target Audience
○ Company/Brand Highlights and Story
○ Identifying Brand Messages and Themes
○ Pitching Angles
○ Media Pitch
○ Media Kit
○ Press Release
○ Identifying Potential Media Targets (online & offline)
○ Identifying Potential Events
○ Product promotion ideas
○ Strategy for Executing
● Four (4) one-on-one 30-minute consultations (to discuss + refine Communication Plan)

Who does the PR/Communications Plan Development service help?

This program is helpful to those individuals who need one-on-one assistance in the development of their communications strategy.

Why should I consider purchasing the PR/Communications Plan Development program?

This is a great program for those who have time to develop their ideas for pushing their product or service and would like to work directly with someone who has industry experience.

Learn how to create a communications strategy for your business, brand or startup!

About Keetria

With a wealth of experience and expertise, Keetria knows what it takes to market products, services and big lifestyle brands, and she’s bringing that expertise to the small business community. For more than fifteen years, her strategies have delivered unparalleled exposure, publicity, and customer engagement for everything from major events to international product campaigns to book promotions to local business expansion.

Keetria’s opinions and leadership have been referenced by the likes of Forbes contributor Ryan Westwood in his article Three Ways To Build Brand Loyalty and she’s also been featured on podcasts such as Benchmark Email’s “Heart of Business.”