A press release can be an effective way to increase brand awareness and boost engagement. As a way of connecting with your target audience and sharing your company’s achievements, a press release gives you the opportunity to showcase your brand’s values, attributes, and successes.
However, it’s important to use a press release in the right way. If you want to get the most out of your PR, take a look at these top tips now:
1. Concise, Newsworthy Information
Press releases should never be long-form content. Instead, they’re concise and newsworthy; designed to inform and excite. As one of the most important public relations tools, a press release is capable of generating a lot of buzz around your brand. To ensure success, only use press releases when you have something notable and newsworthy to share with your peers, competitors, and target audience.
2. Contact Details and Critical Info
Unlike an article or blog post, a press release should contain a range of key information, such as the brand’s contact details, relevant brand representatives, and a location and date stamp. If the content of your press release is embargoed, be sure to highlight this and state when it can be released.
3. Use Your Lede
The lede, or first sentence of your press release, should contain all of the salient information. Reducing an exciting brand development to 25 words or less can be tricky but it’s important to tell the reader what they need to know immediately. You can then use the rest of the release to provide additional information that journalists will find useful when covering the story.
4. Plan the Distribution
Writing a compelling press release can be challenging but getting it published in the right media can be even more difficult. Press release distribution relies on you having the right contacts, creating exciting content, and knowing when various publications are due to go to print (submit a press release too late and you’ll miss the deadline).
5. Prepare for Attention
If your press release is successful, it should prompt renewed interest in your brand. You may receive an influx of website traffic, inquiries via the phone or email, as well as increased demand for your services or products. To capitalize on this, you’ll need to be ready for the increased attention your brand is about to get.
Using Press Releases to Grow Your Brand
As you can see, a press release is one of the most powerful public relations tools out there and should be a key feature in your marketing strategy for sure. If you want to get the most out of your PR, however, it’s important to have access to specialist advice and assistance.
At Style of Business, we’re dedicated to helping our clients amplify their brands and achieve success. With a dedicated press release writing service, your PR can be carefully crafted by experts and distributed to more than 240 online news outlets. To find out more, get in touch with our talented team today.