See What’s Inside

Presented in Do-It-Yourself format, A Beginner’s Guide to DIY Publicity is a tool developed for those interested in creating and overseeing their online publicity campaigns from start to finish.

Delivered in workable steps, this campaign method will help you increase the opportunity for awareness and gain online media exposure for your product or service.

This publicity guide also includes helpful resources and how-to’s to help you construct the best campaign possible. This guide will introduce you to important fundamentals related to publicity, as well as the best methods with which to implement them.


This TOOL is great for:

Entrepreneurs – Startups – Authors – Speakers

Events – Musicians – Artists – Small Business

Lifestyle Brands

What does the publicity guide do for my brand/business?
As the saying goes, if you don’t promote what you have to offer then people have no way of knowing about it! This guide is a resource to show you how to share your products and services with the world through the use of online media outlets.
What's in the publicity guide?

Here’s what you get:

  • 2 Worksheets: Publicity Readiness and How to Plan + Manage Your Campaign
  • Determining Publicity Campaign Goals
  • How to Craft an Amazing Press Release and a sample document
  • How to Write a Killer Pitch and a sample document
  • How to Research Media Targets and Opportunities
  • A Thank you letter template for media
  • How to Position Your Product/Service for Publicity
  • How to Leverage Publicity Once You’ve Gotten It
  • BONUS: How to Create a Press Kit


Who does the publicity guide help? How can this benefit my brand or project?
The SOB Guide is perfect for those individuals who are interested in learning and implementing publicity strategies to help grow their business. It provides practical and manageable steps to help you create an effective publicity campaign leading to online media exposure in blogs, online magazines, podcasts and more.
Why should I consider purchasing the guide?

If you have a product or service to promote this guide will be the resource you need for crafting an effective publicity campaign.

This isn’t a one-time-use guide…you can carry it with you for all of your publicity needs!

NOW $39.00!

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