Creating an Effective Publicity Campaign

Creating an Effective Publicity Campaign

Crafting an effective publicity campaign that will create brand exposure and garner media attention needs careful consideration. Before planning a publicity campaign, marketing teams should survey a company’s product or service to determine how to best highlight...
How to Pivot your PR Strategy during the Pandemic

How to Pivot your PR Strategy during the Pandemic

Public Relations Strategies – Adapting your PR strategy during the Pandemic is going to be vital because the way in which a lot of businesses operate has either changed or come to a halt, which means that pre-existing campaigns and other PR moves have been...
3 Reasons you Need a Press Release Right Now

3 Reasons you Need a Press Release Right Now

We are now living in a media-rich environment and it has changed how people communicate. Almost everything now is in social media, even businesses, from small to large ones. Just about every business is starting to create their own strategy on how to properly manage...
Top